Sunday, December 20, 2015

Time, Media, Retail, and Clutter

Two pieces I read online in the New York Times this morning turned my thoughts to #time.

The first is an analysis of streaming video. I grew up without television. I never developed a video habit. I haven't streamed any video. Still, the thoughtful analysis of #media grabbed my attention.

Early movies and television used techniques from stage. But when they broke free of the place-based constraints of the stage and realized the time-based benefits of their format they really began to shine.

A few quotes from @poniewozik I found particularly compelling:

"In TV, narrative has always been an outgrowth of the delivery mechanism."

"Watching a streaming series is ... like reading a book — you receive it as a seamless whole, you set your own schedule — but it’s also like video gaming. Binge-watching is immersive."

"... “linear TV” — assumes that your time is scarce and it has you for a few precious hours before bed. The streaming services assume they own your free time, whenever it comes — travel, holidays, weekends — to fill with five- and 10-hour entertainments."

"...the medium (broadcast) didn’t come into its own until it learned to use what made it distinctive — the ability to tell open-ended ongoing stories. Likewise, streaming needs to learn to use its supersized format better, not fight against it."

"More so than any recent innovation in TV, streaming has the potential, even the likelihood, to create an entirely new genre of narrative: one with elements of television, film and the novel, yet different from all of those. But it’s going to take time for all of us to master it."

#Time. That's what ties the two NYT pieces together.

The second is about #retail shopping and #clutter. People say they want to spend less #time shopping. They want less #clutter. People say they want straightforward pricing. But when stores remove clutter, take away the deal hidden in the haystack, and make it easier to get through the store quickly, revenues drop.

@PacoUnderhill1 found that "consumers generally reported that time spent in-store was roughly twice that on our stopwatch." And despite wanting to spend less time dealing with clutter, "stuff" got into consumer's carts because it was a “great deal.”

His final advice: "Get rid of everything you don’t use, love or need. Donate it, shred it, trash it. Life is too short to keep clutter around. Leave that to the stores."

Lack of #clutter is one of the reasons I love digital #media. I did all my NYT reading without a single piece of paper entering my home. But #time is the thing I value most this holiday season.

My husband sits across from me reading the local paper on paper. It has created a cluttered mess around his chair. But the quiet #time we spend together on a Sunday morning transcends our #media choices, is far better than a #retail frenzy, and is worth a bit of #clutter.

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